It is highly recommended that you vacuum your rug once a week. If your rug has fringes, be careful when vacuuming. Do not vacuum the fringes as they may pull. Vacuuming the rug regularly helps avoid moth problems.
If anything is to spill on the rug make sure that you remove it quickly by using a damp paper towel. Do not drag the towel along the stained area, just tapping the area will suffice. Then you can use a spoon to retract the excess spillage. If in any case the spillage is a dark liquid, such as coffee, wine, soda, etc., use a moist towel with soap and water. In case of large spillage and stains we highly recommend to tap out the effected areas and contact a professional cleaning services. Avoid using chemical stain cleaners and bleach since they might discolor your rug.
Do not expose the rug to sunlight on a regular basis. Too much sunlight causes the colors to fade which in turn creates unevenness in the colors of the rug.